Santa Monica, Calif., resale platform Tradesy confirmed Monday its acquisition of in-home styling service Fitz for an undisclosed amount.
New York-based Fitz, started by Gilt Groupe and Glamsquad cofounder Alexandra Wilkis Wilson, launched as a service that dispatches stylists — many of whom have worked at retailers such as Barneys New York and Bergdorf Goodman — to customers’ homes to analyze their closets, make edits and suggest gaps in their wardrobes.
“The team at Fitz built an experience that absolutely thrills customers — women just fall in love with having a perfectly organized closet and form amazing relationships with their stylists,” Tracy DiNunzio, founder and chief executive officer of Tradesy, said in a statement. “We’ve combined this top-tier experience with a new Tradesy consignment service that makes selling even easier. It’s everything busy, stylish women need to fully manage their modern wardrobe.”
With the deal, Fitz will now be absorbed into the Tradesy organization with the company now becoming the new service Tradesy Closet Concierge. The service includes closet organization, styling tips and help with resale on Tradesy if the client is interested in selling items from his or her closet.
Tradesy Closet Concierge’s services are available in Manhattan, Brooklyn and Queens with additional rollouts to the Tri-State area and Los Angeles set for this year. Expansion to the rest of the U.S. is slated for next year.
Tradesy is backed by venture capital firm Kleiner, Perkins, Caufield and Byers and Richard Branson, among others, having raised some $80 million to date.
In October, the company branched out into the physical space with a showroom concept at its Santa Monica headquarters, created as a place for community events, art shows and a chance to show rare fashion pieces available on the Tradesy site. DiNunzio said at the time of the showroom opening that the company was considering rolling out similar concept spaces in New York and potentially San Francisco this year.