NEW YORK — Trina Turk’s two-year search for a store in Manhattan has ended with the designer signing a lease for a 2,500-square-foot space in the Meatpacking District.
The store, at 67 Gansevoort Street, will be designed by Jonathan Adler and is scheduled to open in September.
“I looked all over in NoLIta, SoHo and Bleecker Street,” Turk said. “I was less obsessed with the neighborhood than the actual space itself. Our two stores in Southern California are both in buildings with modern architecture. I got spoiled with this amazing architecture. The spaces in New York in my price range were long and skinny.”
The Gansevoort Street store has 1,500 square feet in the basement, a skylight and working fireplace. It’s next to Restaurant Florent, a neighborhood fixture. Theory’s office-showroom-retail complex rises catty-corner.
Kelly Wearstler, the interior designer, designed Turk’s stores in Los Angeles and Palm Springs. When Wearstler was unable to commit to the New York store, Turk turned to Adler. “Kelly’s designing six hotels,” said Turk, who’d become familiar with Adler’s style at the Parker Hotel in Palm Springs. (He worked with Wearstler on the project.) “I loved Jonathan’s work,” she said. “It’s really quirky and uninhibited. The Parker feels very California. That’s the main thing I want to accomplish. I want the store to have a kind of Big Sur, crafty, late Sixties-early Seventies California vibe. Our line has a definite West Coast sensibility and it’s important to express that in a New York store.”
Turk declined to discuss volume projections for the Gansevoort Street store. Her unit at 8008 West Third Street in Los Angeles reportedly did about $2 million in sales in its first year.
“We were manufacturers before we were retailers,” Turk said. “With the first two stores we found that it’s a really great showcase for the brand. We have a lot of accounts in New York but nobody carries the full collection. The impact of seeing all the styles and all the colors together is very strong.”
Turk may not have started out as a retailer, but she thinks like one now. She plans to open stores in Chicago, Dallas, Miami and Hawaii.
Joel Isaacs and David Baker of Isaacs and Co. represented Turk in the Gansevoort Street transaction.