True Fit, a data platform that helps consumers get their right fit in apparel and footwear, has secured a $15M round of financing.

The latest round, a Series C, was led by Signal Peak Ventures, Promus  Ventures and Jump Capital. Existing investors Guggenheim Partners, Breakaway Ventures and Novel TMT also participated in the current round. Prior funding included a Series B $14.7 million round in June 2014, a Series A for $4.4 million in July 2011 and a seed round of $2.5 million in April 2011.

True Fit, which said it surpassed five million users last year, and added 1.2 million new users during the past holiday season, has named Chuck Badavas chief financial officer. Badavas held that post at Rakuten USA.

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