PARIS — Luxury streetwear label Les Benjamins has signed with its first outside investor, Esas Holding, through the Turkish family-owned investment firm’s venture capital branch Esas Ventures. Financial terms of the deal were not disclosed.
Les Benjamins was founded in 2011 by Bunyamin Aydin as a brand blending urban silhouettes with cultural elements, notably from his Turkish heritage. It counts Jay Z, who opened his On the Run II world tour wearing one of its jackets, and Rita Ora among its fans.
Its Nişantaşı flagship store also carries a selection of other designers, as well as sneakers from Adidas, Asics, Converse, Nike and Puma. Les Benjamins has collaborated with the latter two sports apparel brands on limited-edition runs.
“Les Benjamins is more than just an investment in fashion-textiles; we are also making a difference in the world as a Turkish brand with a lifestyle and experience offering. We remain committed to our premise — ‘real clothes created for real people’ — and showcase our designs across the world,” Aydin said. The label’s founder and creative director added the influx of capital would enable the brand to pursue an international growth strategy.
This is the first investment in the fashion and textile industry from Esas Holding, whose investment portfolio includes commercial real estate, as well as stakes in health clubs, cinemas, pharmacies and industrial glass.
“We are very pleased to enter the fashion industry with our investment in Les Benjamins, a successful representative of our country,” said Fethi Sabancı Kamışlı, an Esas Holding partner who founded Esas Ventures and will join the board of Les Benjamins.
“I believe that we will bring a different kind of momentum to Les Benjamins with the investments and network strength of the Esas Family Office across five continents and with the vision of our shareholders. Becoming a part of this success story with our stake in Les Benjamins, which combines new generation street fashion culture with its own vision, makes me very proud,” he said.