NEW YORK — Let the polo matches begin.

The U.S. Polo Association and Jordache Ltd. won the rights Thursday in New York Federal Court to use the three horsemen logos.

The verdict was the result of a lawsuit filed by Polo Ralph Lauren Corp. against the USPA and Jordache in 2000.

“Our goal was to vindicate our right to use an active polo player trademark. Today the jury gave us that right. We are pleased that the jury found that we have the right to use an active mounted polo player image that represents the sport of polo,” said David Cummings, president of USPA Properties, in a statement.

However, a spokeswoman for Polo Ralph Lauren noted that four versions of the trademark were at issue. “One was found to infringe on Polo’s trademark, and three were found to be dissimilar to Polo’s trademark,” she said. She added that this was the third time the court has found that the USPA has infringed on Polo’s trademark, and the USPA keeps coming back with new variations.

“We will continue to vigorously protect our brand’s valuable trademark,” she said.

USPA and Jordache intend to launch a major advertising and marketing campaign using the logos that were awarded to them. “Our sports merchandising program is part of our continuing effort to expand the awareness and popularity of our sport. Since 1984, the U.S. Polo Association has been trying to coexist with Polo Ralph Lauren, but it appears that they wanted nothing more than a monopoly on the sport. That has ended with this ruling,” said Cummings.

This story first appeared in the October 21, 2005 issue of WWD. Subscribe Today.

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