LONDON — Thomas Pink — known for its men’s and women’s shirts — said that London’s High Court had ruled Thursday that Victoria’s Secret’s use of the name Pink infringes on Thomas Pink’s U.K. and European Community trademarks.
The ruling followed Thomas Pink starting proceedings against Victoria’s Secret for infringing on its trademarks after Victoria’s Secret launched Pink branded shops and clothing in the U.K. in August 2012. The label’s Pink brand targets college-age customers with sleepwear, loungewear and lingerie. Victoria’s Secret has six stores in the U.K., one of which in Bluewater, Kent, is a Victoria’s Secret Pink store.
Jonathan Heilbron, president and chief executive officer of Thomas Pink, which is part of the LVMH Moët Hennessy Louis Vuitton group said: “We are [pleased] with the outcome of this case, and will continue to protect the considerable investment that has been made into building Thomas Pink into a leading luxury-clothing brand.”
Following the ruling, Thomas Pink will now seek an injunction from the court “prohibiting Victoria’s Secret from such infringement in the future,” said Alex Field, head of marketing at Thomas Pink. Field said a meeting to discuss the injunction and its terms is likely to be held in October, when the High Court returns from its summer recess.
A spokeswoman for Victoria’s Secret in the U.K. declined comment.
Victoria’s Secret launched Pink in the U.S. in October 2002, targeting 15- to 22-year-olds. The brand is sold at Victoria’s Secret stores worldwide, and also operates freestanding stores in Canada and the U.K.