By  on October 13, 2016

In beauty, the Internet isn’t just for replenishment anymore — at least for Ulta Beauty shoppers, who also use digital for discovery, executives said at the company’s analyst and investor day on Thursday.

Ulta is hoping to capitalize on that shift, as the company plans for 10 percent of overall sales to come from e-commerce by 2019, up from around six percent this year.

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