By  on February 13, 2018

In an activewear market that still worships at the altar of fashion, Kevin Plank has Under Armour Inc. returning to its core and, while not forsaking style, doubling down on performance.

The refocusing is part of a turnaround plan that has many moving parts, cost cuts (which were extended into this year), a dramatic reduction in stockkeeping units and high-level management changes.

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