By  on February 13, 2018

After a tough run at Under Armour Inc., chairman and chief executive officer Kevin Plank showed some signs of sales momentum — as well as plans to cut more costs — and Wall Street cheered him on.

Shares of the active brand shot up 16.5 percent to $15.36 in the opening minutes on Wall Street Tuesday as investors came back to the brand, which many have seen as struggling against its larger rival Nike.

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