By  on December 12, 2018

Under Armour will depend more on data and less on “gut” as it works to gain a larger share of the $92 billion athletic apparel and footwear market of its target consumer. The entire market represents $280 billion, but Under Armour is focused on the competitive or weekend warrior athlete.

“That’s a lot of runway for a brand at $5 billion,” said Patrik Frisk, president and chief operating officer.

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