Kevin PlankUnder Armour 'I Will I Want' Women's Campaign, New York, America - 31 Jul 2014(CEO and founder of Under Armour, Inc)

Jason LaRose, president of Under Armour’s North America division, is leaving. His last day will be April 30.

LaRose joined the sports apparel and footwear maker in 2013 and was promoted to president of the North American division in October 2016. The seasoned retail executive has also held positions at Express and Sears Holdings Corp.

Word of LaRose’s departure, which was disclosed in a regulatory filing with the U.S. Securities and Exchange Commission Thursday, is not the only recent change in Under Armour’s senior leadership team. In fact, the c-suite shuffle has been happening since late 2017.

Most recently, in February, Tchernavia Rocker joined Under Armour in the newly created role of chief people and culture officer. The title means that Rocker is in charge of human resources.

But Rocker’s arrival to the company follows a string of departures.

In March, the brand’s chief design officer Dave Dombrow left the company for the second time. In 2017, Dombrow left Under Armour for Nike, only to return a few months later.

Last December, two sports-marketing executives — Ryan Kuehl, senior vice president of global sports marketing, and Walker Jones, senior director of sports marketing, both of whom were longtime associates of the company and worked alongside Under Armour’s chief executive officer Kevin Plank — exited.

The company did not specify the nature of their departures.

In November 2017, several high-ranking executives left the company: Peter Ruppe, the senior vice president of footwear; Andrew Donkin, the marketing chief, and Pamela Catlett, senior vice president and general manager of Under Armour’s women’s and youth categories, and Ben Pruess, president of sport fashion. In addition, Tim Coppens, the New York designer hired by Under Armour in the summer of 2016, also revealed he was leaving the company around the same time.

Meanwhile, Under Armour cofounder Kip Fulks went on sabbatical in October 2017.

The mass exodus might be a sign of a company desperate to clean up its image. Under Armour’s company culture and senior leadership, including Plank himself, have been in question since it was revealed last November that the company had been allowing executives to expense trips to strip clubs.

Under Armour held a day-long investors day the following month, an attempt to soothe investors’ fears that the male-centric brand was adapting in a new #MeToo environment. Instead, the event resulted in shares falling nearly 9 percent the same day.

While the company has had a slight comeback ever since — shares are up more than 40 percent year-over-year — it still has not regained its early 2016 stock value, when shares were trading at more than $80 a piece. Thursday’s share price, just under $20 each, marks a decrease of more than 76 percent.

Even so, Under Armour’s income was up in the most recent quarter — $4 million, compared with losses of $87.9 million a year earlier. Net revenue also rose slightly to $1.39 billion, compared with $1.37 billion the year before. 

Under Armour did not respond to requests for comment.

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