NEW YORK — On the march to become a $50 billion company by 2020, Uniqlo welcomed new brand ambassador Novak Djokovic to its Fifth Avenue flagship Wednesday to further that crusade.
As early as 5 a.m., hundreds started lining up outside the mammoth store to meet the number-two ranked men’s tennis player. But before shoppers got a glimpse of him or the performance tennis apparel he helped create, Djokovic talked tennis with the media and Uniqlo U.S. chief executive officer Shin Odake outlined how the chain plans to leap from the fourth largest apparel retailer to the first. Launching e-commerce in the U.S. this fall toward his goal of churning out $10 billion in annual U.S. sales one day will be instrumental to that global growth, Odake told WWD during an interview.
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