By  on May 21, 2019

Urban Outfitters is taking steps to stay in the game. But investors don’t seem satisfied.

The teen retailer, parent company to the Anthropologie Group, Free People, a food-and-beverage business, as well as its namesake brand, announced the launch of Nuuly, a monthly rental subscription service on Tuesday just before its latest earnings results. The latest brand, which is set to launch this summer, will let Urban Outfitters shoppers rent up to six pieces a month, a mix of the company’s own apparel, third-party labels and vintage pieces, for $88.

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