By  on January 25, 2018

Fashion’s marketing gurus have always loved the big runway show splash and the bean counters have always wondered if they’re worth all that money — up to $1 million or more for a flashy 15 minutes.

Answering the financial concerns has only become more complicated now that it’s not just editors taking in the latest styles, but also influencers preening, re-tweeters posting and brands themselves broadcasting the scene directly to consumers.

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