NEW YORK — Versace has rounded out its U.S. team of wholesale division executives.
The company named Brendan Wittlinger to be vice president of wholesale women’s ready-to-wear, and Stephanie Mah as director of Versace Jeans Couture men’s and women’s. Both are new positions. Wittlinger and Mah report to Patrick Guadagno, president and chief operating officer of wholesale at Versace USA.
Wittlinger was previously director for North America at Stella McCartney, and has held similar positions at Michael Kors and Isaac Mizrahi. Mah had been director of sales at Joie, and before that had similar roles at Prada and Theory. The executives join Christopher Richards, who was recently hired as vice president of wholesale for men’s rtw and Versace Collection. The company said the appointments complete the restructuring of its wholesale division in the U.S.
“These executive hires are another confirmation of our objectives in prioritizing the U.S. market for future growth, and keeping within our strategy of managing all the U.S. business from the New York office,” Guadagno said. “The result is that we are creating a fresh new culture and each brings expertise in their segment.”
The appointments will focus on areas such as distribution, product development and forecasting, as well as sales monitoring. Wittinger’s role was previously handled through the Milan office, and Hah’s responsibilities were taken care of by Versace Jeans Couture licensee Ittierre.
The moves are another sign of the restructuring that has recently taken place at Versace in the U.S., which Giancarlo Di Risio, the Milan-based company’s chief executive officer, has identified as a key market. As part of the change, Versace now directs all sales, distribution, marketing and communications out of its Fifth Avenue headquarters. In addition, the company just completed the renovations of the 15,000-square-foot showroom that will showcase the breadth of Versace products, from rtw to accessories and jeans.