By  on September 6, 2007

Is Wal-Mart seen as more socially conscious than organic food retailer Whole Foods?

Apparently so for college students, who ranked Wal-Mart the year’s second most socially conscious brand, ahead of Whole Foods, which ranked seventh. The world’s largest retailer was topped only by Ben & Jerry’s in a Harris Interactive poll conducted in April for Alloy Media + Marketing.

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