By  on January 25, 2007

Looking to grow beyond its core customer, Wal-Mart has appointed a chief merchant for the first time.

The world’s largest retailer, in a shake-up of U.S. operations, said Tuesday that chief marketing officer John Fleming had been named chief merchandising officer. He will be responsible for almost everything the $210 billion U.S. division sells under a new structure that creates five merchandise divisions and, four of them (apparel, home, entertainment and grocery) under his supervision.

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