subscription services, retail

Home subscription service Wantable has raised $800,000 in a Series C round.

The round closed this week, and the latest funding brings its total raised to just over $5 million. The company began operation in 2012, and more recently added a women’s plus-size vertical.

According to the company, the new funding will enable the firm to expand into a larger facility and accelerate the company’s business model to grow its at-home service model.

Jalem Getz, founder and president, said, “Customers no longer want to drag their friends to the mall; they would rather get input via text messaging or social without the sales pressure or time constraints associated with traditional store-based shopping.”

Wantable currently has 55 full-time employees working in Milwaukee’s Walker’s Point. It offers an in-home personal shopping service where hand-picked assortments are sent to men and women on a recurring basis. Stylists choose items to fit a user’s style based on a questionnaire that the user completes. The styling fee is $20, which is applied to purchases by the shopper. The company buys the inventory from its vendor partners.