LOS ANGELES — Surf brand Pacific Sunwear of California Inc. said executive chairman of the board Greg H. Weaver, who joined the company in 1987 as a vice president and rose to become chairman and chief executive officer, will retire on April 1.

Weaver, 52, was named executive chairman of the Anaheim, Calif., company last April 1 after serving as board chairman since October 1997 and as ceo since October 1996.

“I became executive chairman in April 2005 for a limited time to provide a period of transition and to work on new business development,” Weaver said in a statement. He cited the launch of One Thousand Steps, the accessories and footwear concept, as a good time for his departure. “This is the appropriate time for me to step down. I leave confident that Pacific Sunwear has an outstanding portfolio of retail concepts, talented people and a very experienced leadership team.”

In the same statement, ceo Seth Johnson described Weaver’s tenure as “critical to the company’s phenomenal growth and success.”

Neither Weaver nor Johnson returned phone calls seeking comment.

Weaver had been a member of Pacific Sunwear’s board since February 1996. He joined the company in July 1987 as vice president of stores and was promoted several times, holding the titles of senior vice president, executive vice president, chief operating officer and president, according to company literature.

Pacific Sunwear operates 814 PacSun stores, 96 PacSun outlets and 197 d.e.m.o. stores nationwide. The One Thousand Steps concept will launch in April, with six stores opening within the month: three in California — at the Galleria at Tyler in Riverside, in Los Cerritos Mall and at the Fresno Fashion Fair Mall — and one each at the Mall of America in Bloomington, Minn.; Providence Place in Providence, R.I., and Melbourne Square in Melbourne, Fla.

Before joining Pacific Sunwear, Weaver spent 13 years at Jaeger Sportswear Ltd., working in both operational and merchandising capacities for the U.S. and Canadian stores.

This story first appeared in the March 22, 2006 issue of WWD. Subscribe Today.

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