To offset tremors from the U.S.-China trade dispute, Chinese companies and manufacturers are seeking expansion into new international markets. And soon, interested parties will head to Toronto to attend Apparel Textile Sourcing Canada and take aim at potential business opportunities within the textile industry.

Event organizers recently announced that Chinese ambassador Lu Shaye will help open the show, further illustrating the country’s support for developing business relationships with Canada. ATSC will take place on Aug. 20 to 22 at the Toronto International Centre.

ATSC anticipates more than 5,000 visitors at its three-day event, with aims to attract a crowd of apparel and fashion executives, influencers, designers, retailers, importers, wholesalers, merchandisers, buyers and suppliers under one roof. In addition to various seminars and panels, the event features more than 500 international exhibits, as well as an on-site business matchmaking service and fashion show, which underscores established and emerging Canadian designers, according to the firm.

ATSC will begin with an opening ceremony followed by a VIP tour and panel discussion, “China’s Changing Role as a Front-runner in the Global Textile and Apparel Supply Chain,” led by Shaye and Wu Zhengping. The panel will “examine China as one of the original front-runners in international apparel sourcing and production,” as well as discuss topics such as incentives for Canadian brands to base production and sourcing in China; the competitive landscape over the next five years; and the advantages of further investment in sourcing, the organization said. And the panel will address China’s commitment for free trade with Canada and Chinese reliability on quality control, infrastructure and logistics, according to the firm.

The event will feature two key leaders in government: Wu Zhengping, director general, foreign trade development bureau, China Ministry of Commerce People’s Republic of China, and Sun Jiwen, minister counselor, economic and commercial counselor’s Office of the Embassy of the People’s Republic of China in Canada. Canadian business opportunities will be represented by Bob Kirke, executive director, Canadian Apparel Federation; Julia K. Hughes, president, U.S. Fashion Industry Association; Jeff Streader, an industry veteran and private equity partner, and Jason Prescott, chief executive officer of JP Communications, producer of ATS trade shows and North America’s leading publisher of B2B wholesale trade and manufacturer sourcing platforms, and