By  on September 12, 2017

Beautycounter is spearheading a group initiative called the Counteract Coalition aimed at changing the rules around beauty products.

The business, through parent company Counter Brands LLC, has compiled a group of 15 brands in the better-for-you and natural beauty market that want to transform “the nation’s outdated cosmetic safety laws and lack of industry regulation,” the group said in a statement.

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