PARIS — Representatives of European luxury goods makers have been touring the U.S., Mexico and Columbia for meetings with local policy makers. The weeklong trip ends Thursday.
Accompanying European Commission vice president Antonio Tajani on the business visit are Natura Bissé’s Joaquin Serra, Rosa Lladró of the porcelain figurines company Lladró, and Alejandro Bataller of Sha Wellness Clinic.
The three delegates are from the Spanish association Circulo Fortuny, part of the association of Europe’s main luxury goods groups known as the European Cultural and Creative Industries Alliance (ECCIA).
Delegates were to “highlight the importance of creating the right framework conditions for growth on both sides of the Atlantic,” the ECCIA said in a statement. Intellectual property and removing barriers for trade were expected to be the key discussion points, it also noted.
The visit to these three countries follows a trip to Brazil, also with ECCIA representatives, last December.
European brands account for about 75 percent of the worldwide luxury market, valued at more than 170 billion euros, or $218.76 billion at current exchange rates. More than 70 percent of the luxury goods produced in Europe are exported outside the region.