By  on January 10, 2019

PARIS — A French antitrust authority has filed a complaint accusing Internet retailer Vente-Privee.com of misleading consumers by posting fake original prices to give an impression of steep discounts.

In a press release, the DGCCRF, or General Directorate for Competition Policy, Consumer Affairs and Fraud Control, said it filed its complaint with local judicial authorities who will decide future measures. Vente-Privee.com, a household name in France that draws in consumers with flash sales of products from well-known labels, could not be reached for comment.

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