By  on June 5, 2018

PARIS — Paging Silicon Valley: French luxury brands are pulling out the stops to woo the tech set with an all-expenses-paid trip to Paris designed to showcase their expertise in fields ranging from fragrance and leather goods to wines and automobiles.

Following a research trip to Palo Alto last year, luxury association Comité Colbert extended the invitation to 50 start-up founders and venture capitalists in a bid to convince these workaholic high-net-worth individuals, known for their early morning workouts and extreme diets, to splash out on symbols of French excellence.

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