By  on June 13, 2018

GUATEMALA CITY — “They have found a ridiculously cheap factory in Vietnam, one that is 40 percent cheaper than us,” sighed Martin Hong, sales and production director at Guatemalan apparel factory Elim, which is, like most other of the country’s manufacturers, scrambling for ways to beat the fast-growing Asian garment exporter, now tackling $200 billion in exports by 2035.

“We cannot fight with them, especially in price. We need to focus on speed to market and better fashion,” he said.

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