Donald Trump Supporters at Rally October 2018

Supporters of Donald J. Trump have been a subject of fascination and puzzlement. Where did they come from? What makes them tick, and other questions have occupied the thoughts of many political pundits. As the presidential candidates prepare to face off tonight, a new poll by Opportunity Consumer Research attempts to shed light on some of those questions.

A popular stereotype of Trump supporters is that they are overwhelmingly white men without college degrees. “There appears to be at least some evidence to support this, at least where college is concerned,” said the study, which polled 1,026 eligible voters between Oct. 14 and Oct. 17 using Google Consumer Surveys. The margin of error is plus or minus 3.06 percent. When questioned about their education background, Trump supporters reported an average of 2.9 years of college, while supporters of Hillary Clinton said they had an average of 3.9 years, beating Trump’s base by one year.

The difference between Trump and Clinton supporters who started college wasn’t that great, however. Clinton backers maintained an edge with 83 percent reporting at least one year of college attendance, while more than 77 percent of Trump supporters said they had at least one year of college education.

The pollsters used coupon use to gauge the spending habits of the two groups. Trump supporters used an average of 4.9 coupons or promo codes over a 30-day period for purchases. Clinton supporters only used 3.2 over the same period.

The reason for the difference in college education and coupon use between Clinton and Trump supporters is their age, the survey concluded. Voters aged 65 and older choose Trump over Clinton by 56 percent versus 44 percent. All other age groups in the poll favored Clinton, particularly 25- to 34- year-olds, where nearly two-thirds of respondents favored Clinton when given a choice between the two candidates.

The survey pointed out that the older demographic that supports Trump is the very group that tends to use more coupons and has attended fewer years of college regardless of the candidate they supported.


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