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MILAN — Italy’s trade agency ICE is further strengthening its support of the country’s small and medium-sized enterprises by kicking off a new partnership with online giant Amazon.

The partnership, aimed at fostering the companies’ international visibility, was signed on Tuesday.

As part of the initiative, the marketplace will revamp its Made in Italy Window section offering a more user-friendly experience to showcase the products, grouped by categories. The revamped section, first established independently by Amazon in 2015 and currently collecting 750 Italian SMEs [small and medium-sized enterprises], will be available starting May 13 on Amazon’s Italian, British, German, French, Spanish and American web sites.

“ICE has put among its priorities both SMEs and all the services to speed up the adoption of digital assets supporting export,” said Carlo Ferro, the Italian trade agency’s president. “This agreement represents the first step toward the reduction of the gap SMEs experience in online export activities.”

In addition to serving as the window for already affiliated companies, the deal encompasses a recruiting phase through which the online giant is expected to add around 600 new entities. Amazon also plans to support the companies with dedicated educational events, both on- and off-line, to enhance their digital knowledge. Italian companies can apply for the project on ICE’s web site.

According to Amazon’s data released in April, the number of Italian SMEs selling on the platform in 2018 increased 20 percent to 12,000 units compared to the previous year. Last year they generated 500 million euros in revenues.

E-commerce continues to represent a great opportunity for Italian small and medium-size enterprises. Through this partnership with ICE and the constant investment in assets and infrastructures aimed at SMEs, these companies will be able to reach and sell to million of clients in the world, as easily as they do in their own country,” commented Mariangela Marseglia, country manager at Amazon Italy and Spain.

Signaling its commitment to Italy, Amazon has over the years invested 1.6 billion euros since it entered the country in 2010, especially in logistics and distribution. In April, the online giant inaugurated its latest warehouse in Arzano, on the outskirts of Naples, where it pledged to employ 170 people over the next few years.