NEW DELHI, India — Global retailers and exporters may be forced to reformulate their sizing in India as a result of an undertaking that is expected to bring a whole new set of apparel sizing parameters in the country by 2021.The 300 million rupee, or $4.6 million, "Size India" project is being backed by the Ministry of Textiles and led by the National Institute of Fashion Technology. It is expected to replace the more generic small, medium, large and extra-large sizes that are the norm in the market, which are progressively being found inadequate. The apparel industry is the second-largest contributor to the $750 billion Indian retail market (after food and grocery) and is expected to more than double to $123 billion by 2021.According to consultancy firm Technopak, the Indian apparel sector is seeing some major shifts with the entry of international brands and consumers' growing preference for branded goods, while India has the world’s largest youth population, which is becoming fashion-conscious, owing to mass media and social media penetration. “This has opened unprecedented retail market opportunities,” noted Amit Gugnani, senior vice president of fashion — textile and apparel at Technopak.The size chart is expected to be an important facilitator of these opportunities.“It is going to be transformative for the industry,” said Rajesh Shah, chairman of the NIFT board of governors. “Once you have the Indian size, it will not be just for clothes, it could be for any design related to the human body.”Sunil Sethi, member of the NIFT board of governors, explained that essentially designers use sizes from the U.S. or the U.K. “It is very fluid at present,” he said, while explaining that in a large number of cases, sizes are created more out of the manufacturer’s instinct and experience.“There are 16 countries that have done national sizing surveys and it has always been a combination of the government, academia and the industry who have together made size charts happen,” said Sarada Muraleedharan, director general of NIFT. “Today for the first time we all three aligned to take this project forward, understanding its national significance."The NIFT board has agreed to contribute 30 percent of the cost of the project, or 93 million rupees, or $1.42 million.The six cities chosen for the survey include metro locations such as Kolkata, Mumbai, New Delhi, Hyderabad, Bengaluru and Shillong, to cover the various geographical areas in India. The project will map 25,000 people in those six regions, with ages varying from 15 to 65. This is expected take into account the physical characteristics of people in different geographical regions across the country.Data collection will take almost two years, after which the analysis will be completed.“We will try to tap the maximum diversity of ethnicity so that the data is truly representative,” said Noopur Anand, professor at NIFT Delhi, who is working on the project, while explaining the logistics of the survey. For example, while body scans for sizing are done in undergarments, body suits will be used, keeping Indian sensitivities in mind.The data will be valid for 10 years, and then a smaller sample would work to revalidate it.The size chart is expected to help global and domestic retailers, as well as consumers. “The Indian apparel industry uses size charts that are tweaked versions of size charts of other countries, so returns of the garments are in the range of 20 to 40 percent, and is increasing with the growth of e-commerce and the main reason for returns are poor garment fit," Rajesh Shah commented.
Exclusive: @longchamp is planning to stage its first official runway show at New York Fashion Week this fall. The French leather goods firm has expanded into ready-to-wear as part of its repositioning as a lifestyle brand. The show, scheduled for September 8, will also cap the brand’s 70th anniversary celebration. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @dominiquemaitre)
The Duke and Duchess of Sussex undertook their first overseas engagement as a married couple in Dublin. The trip included multiple events and outfits changes, including this black dress by @emiliawickstead that Meghan Markle wore for a party at the British Ambassador’s home. #wwdfashion #royals
At 20 years old – and with an estimated net worth of $900 million - @kyliejenner is the youngest person to ever make @forbes’ annual list of America’s Richest #SelfMadeWomen. “It’s incredible to be recognized for something I’m so passionate about, and I’m really grateful for that. I’ve always loved makeup and worked really hard to bring the first lip kit to the market,” said Jenner on founding @kyliecosmetics. See who else is on the list on WWD.com. #wwdnews #wwdbeauty (📷: @rainerhosch)
“The collection is inspired by Tulum and the Mayan Riviera – its laid-back luxury, life of cabanas, untouched coastline, natural habitats, exotic cocktails and jungle parties with renowned DJs,” said Matteo Maniatty, creative director and cofounder of @descendantofthieves, on the brand’s inspiration for its latest collection. See more designer sketches and inspirations on WWD.com. #wwdfashion #nyfwmens #nyfw
@riccardotisci17 is releasing a limited-edition capsule collection as part of his anticipated runway debut for @burberry in September. Delivered in a series of instant drops, this is the second Burberry capsule collection announced since Friday, when Tisci broke the news on his collaboration with @viviennewestwood. Get all the details on WWD.com. #wwdfashion #wwdnews
“It’s like a Cinderella story. You get a little fake, you get a little real, you put it together and voilà,” said legendary rapper Slick Rick, who helped pioneer the merge of luxury and streetwear. WWD’s @ariahughes spoke to @therulernyc about his jewelry collection, his collaboration with @bally and how the industry has evolved – link in bio. (📷: @kristaschlueter)
@ragandbone and @eminem are teaming up on a special capsule collection of streetwear pieces. Sold at a one-day pop-up in London’s Soho on Friday, the collection features three different T-shirt designs and a hoodie. The capsule is set to kick off the rest of Eminem’s shows in his European Revival Tour, which ends on Sunday. Get all the details on WWD.com. #wwdfashion