By  on November 21, 2017

GENEVA — The first study of “Intangible Capital” — which qualifies as branding, design and technology — shows that it accounted for nearly one-third of the value of manufactured goods sold worldwide, worth $5.9 trillion in 2014, with food, cars, and textiles and apparel the largest product groups in absolute terms, a report by the World Intellectual Property Organizations said.

“Intangible capital will increasingly determine the fate and fortune of firms in today’s global value chains. It is behind the look, feel, functionality and general appeal of the products we buy and it determines success in the marketplace,” said Francis Gurry, WIPO director-general.

To continue reading this article...

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus