Ivan Scalfarotto

MILAN — Italy’s fashion associations increasingly believe unity will open doors and contribute to developing made in Italy production globally — and with the support of the government more and more.

Thursday was a busy day in Rome for Ivan Scalfarotto, the deputy minister of economic development, who presided over a meeting of the Fashion Committee, which combines the industry’s main associations, and a press conference to unveil a single organization for Italian jewelry trade shows.

As per the Fashion Committee, Scalfarotto said beginning in September, fashion trade shows will be held in Milan at the same time as women’s fashion week, including beauty, jewelry, eyewear and textiles — those sectors that generally hold their shows in other cities and at different times. He pointed to installations and events open to the city. An agreement with the Ministry of Economic Development and the city of Milan will be signed shortly to coordinate and emphasize these initiatives. Scalfarotto expressed pride in an initiative “that highlights Made in Italy in all its range,” and which marks “a significant turning point, with important positive effects for everyone.”

Milan’s fashion and design councilor Cristina Tajani said thanks to the Fashion Committee, the  Ministry, the city of Milan and the Italian Chamber of Fashion, Milan can “reach the international leadership it deserves in fashion,” emphasizing how it is the only city that can provide the entire pipeline from yarn to finished product.

“We are working so that, starting September 2017, we can talk about Italian fashion not only in terms of creativity and aesthetic dimension, but especially of its pipeline system, a real international benchmark that can actively contribute to the production and economic development of the country,” Tajani said.

Separately, but in line with this vision of unification, Italian Exhibition Group SpA, formed by the integration of Rimini Fiera and Fiera di Vicenza, inked an agreement with Arezzo Fiere e Congressi Srl to create a single organization for Italian gold and jewelry trade shows.

As per the agreement, IEG will organize the three editions of VicenzaOro in January and September in Vicenza and in Dubai in November and will manage the organization of OroArezzo and Gold Italy starting from May and October in Tuscany’s city of Arezzo. The operation is supported by the Ministry of Economic Development and Scalfarotto said the agreement was instrumental in the development of the sector. “Knowhow and organizational skills are combined to compete in a market that is increasingly more complex, where the size of a company and the ambition of a project make the difference,” he observed.

The ministry, he noted, channeled almost nine million euros, or $9.9 million at average exchange rates, to the jewelry sector, supporting the participation of the industry’s companies at trade shows outside Italy and strengthening big events in Italy. “For 2017, we keep this commitment,” Scalfarotto said. “After the plan dedicated to the U.S. market, started in 2016, we will focus particularly on Asia and the Middle East.”

The agreement will allow to develop a more effective strategy of promotion and communication at a national and international level, focusing resources and investments.

Matteo Marzotto, executive vice president of IEG, expressed his pride in the outcome of a journey started two years ago, citing an “extraordinary result” for the sector, “one of the Made in Italy’s most strategic and with the most international vocation.” Marzotto said he was “certain that a single trade show system will allow the Italian jewelry industry to be more efficient and more effective globally and to build an attractive marketplace for the best international companies.”

The Italian jewelry sector counts around 10,000 companies and 40,000 employees. In 2015, it generated sales of more than seven billion euros, or $ 7.7 billion, and exports of 6.5 billion euros, or $7.2 billion.

Despite a lackluster demand for gold and jewelry, in the first 10 months of 2016 exports totaled 4.8 billion euros, or $5.3 billion.

VicenzaOro also participates to the Hong Kong International Jewellery Show; the India International Jewellery Show in Mumbai, and the JCK in Las Vegas, where IEG has been managing the Italian pavilion for the past 11 years.

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