By
with contributions from Adriana Lee
 on January 7, 2020

Ivanka Trump made what was essentially a campaign stop for her father, President Trump, at this year’s Consumer Electronics Show in Las Vegas.

Despite some Internet-led backlash to the President’s daughter and personal adviser getting one of the select keynote speaking slots at CES, a decades-old show that, like tech at large, is very short on female representation, Trump got a round of applause and some whistles when she took the stage. Her roughly 40 minutes on it seemed a carefully curated conversation of the administration’s efforts on U.S. workers. Such a subject makes sense, as some of the criticism around her speaking at all had to do not with politics, per se, but her tenuous, at best, expertise in technology.

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