PARIS — In an attempt to reduce its ecological footprint, LVMH Moët Hennessy Louis Vuitton said it would renew its partnership with the European Commission “to promote best environmental practices.”

 

The French luxury goods giant pledged it would “encourage its 100,000 employees to adopt state-of-the-art environmental practice” within the framework of Green Week 2013, billed the biggest annual conference on European environment policy.

 

Set to kick off in Brussels on Tuesday, the conference runs through Friday.

 

LVMH, which launched an internal Green Week in 2012, said it was going to focus on clear air this year, a topic which coincides with the EU conference’s theme: “Cleaner Air For All.”

 

“Private sector initiatives are crucial if we are to make real progress in improving our environment,” said Janez Potocnik, Europe’s environment commissioner.

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