PARIS — The main topic around water coolers at LVMH Moët Hennessy Louis Vuitton this week is likely to be how to use less of the liquid.

This story first appeared in the May 22, 2012 issue of WWD. Subscribe Today.

The French luxury goods giant is launching an internal Green Week in tandem with a conference beginning in Brussels today under the title Every Drop Counts.

LVMH said its aim is to “encourage its more than 90,000 employees to adopt state-of-the-art environmental practice.”

“This year, LVMH is focusing on techniques to reduce its footprint in water-intensive sectors, including vineyards, cosmetics and perfumes,” the company added.

LVMH markets a variety of Champagnes, including Dom Perignon and Veuve Clicquot, along with beauty products under a variety of brands, including Dior, Guerlain, Kenzo, Givenchy and Benefit.

Janez Potocnik, Europe’s environment commissioner, noted that “private-sector initiatives are crucial if we are to make real progress improving our environment.”

Billed as the biggest annual conference on European environmental policy, Green Week’s 12th edition runs through Friday, boasting about 40 sessions plus an exhibition with 52 stands dedicated to green business solutions and a range of government and non-government bodies.

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