The National Council of Textile Organizations said that it launched its new web site, “Textiles in the News,” which promotes the U.S. textile industry. Its tagline, “American Textiles: We Make Amazing,” is a public relations effort to re-brand the U.S. textile industry, the organization said. NCTO will publish original content as well as promote textiles news from media outlets covering the industry.
Stylized as “TIN,” Textiles in the News aims to “showcase the dynamism of the U.S. textile industry and cover the policy issues that disproportionately impact the sector.” This includes generating original content; linking to news and opinion pieces written by media outlets and tracking textile industry social media postings focused exclusively on the U.S. market. Last week the NCTO announced its merger with the American Fiber Manufacturers Association, effective April 1, 2018.
NCTO is a trade association based in Washington, D.C. that represents the U.S. textile industry. The organization said it supervises all textile policy affairs that impact the production chain and oversees key international trade negotiations, congressional initiatives and federal procurement and regulatory matters.
And the impact of the global textile industry is massive: U.S. exports of fiber, textiles and apparel totaled $28.6 billion in 2015 and capital expenditures for textile and apparel production amounted to $2.4 billion in 2016, all according to the AFMA. The U.S. textile supply chain employed 550,500 people in 2017, the AFMA reported.
Auggie Tantillo, the president and ceo of NCTO, said that “While some may have an outdated perception of the U.S. textile industry, those working in the sector know it is a global powerhouse.” He continued, “As a national trade association representing domestic textile manufacturers, NCTO wants to make sure policymakers, business leaders, journalists, prospective workforce entrants and others have greater awareness of this crucial fact. This is the rationale behind creating TIN.” Speaking directly to the media, Tantillo asked news outlets to “keep generating great stories on the modern U.S. textile industry,” and said that the “NCTO wants to drive readers to that content.”
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