By  on March 16, 2018

The National Council of Textile Organizations said that it launched its new web site, “Textiles in the News,” which promotes the U.S. textile industry. Its tagline, “American Textiles: We Make Amazing,” is a public relations effort to re-brand the U.S. textile industry, the organization said. NCTO will publish original content as well as promote textiles news from media outlets covering the industry.

Stylized as “TIN,” Textiles in the News aims to “showcase the dynamism of the U.S. textile industry and cover the policy issues that disproportionately impact the sector.” This includes generating original content; linking to news and opinion pieces written by media outlets and tracking textile industry social media postings focused exclusively on the U.S. market. Last week the NCTO announced its merger with the American Fiber Manufacturers Association, effective April 1, 2018.

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