By  on June 18, 2018

LONDON — Europe’s new privacy law has thrust marketing strategies under the spotlight, with some companies hailing the more restrictive rules as a boon for business, and others worried about losing precious intelligence about current — and potential — customers.

The GDPR, or General Data Protection Regulation, applies to businesses of all sizes but companies with fewer than 250 employees face less stringent record-keeping regulations. According to data collected by Euromonitor, larger retailers will experience more of a blow than luxury ones, not only due to their size but also to the way they use customers’ personal data to spur future sales.

To continue reading this article...

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus