By  on June 18, 2018

LONDON — Europe’s new privacy law has thrust marketing strategies under the spotlight, with some companies hailing the more restrictive rules as a boon for business, and others worried about losing precious intelligence about current — and potential — customers.

The GDPR, or General Data Protection Regulation, applies to businesses of all sizes but companies with fewer than 250 employees face less stringent record-keeping regulations. According to data collected by Euromonitor, larger retailers will experience more of a blow than luxury ones, not only due to their size but also to the way they use customers’ personal data to spur future sales.

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