WASHINGTON — Inspired by his visit to South by Southwest in Austin, Tex., earlier this year, President Obama is bringing his own version dubbed “South by South Lawn” to the White House next Monday and wearables and fashion will play a part in the lineup.
The White House revealed the full lineup of its music and arts festival on Monday and judging by the expected attendees, the event promises to mirror the SXSW festival’s showcase of music, film and interactive initiatives.
Leonardo DiCaprio will premiere his documentary “Before the Flood,” while the Lumineers, Sharon Jones & the Dap Kings and DJ Beverly Bond will provide the live entertainment. The cast and creators of the Netflix hit series “Stranger Things” will also be on hand and participate in a workshop.
The organizers of the SXSW festival in Austin are cohosting the White House event in coordination with the American Film Institute and the President’s Committee on Arts and Humanities.
It will be held in three parts — interactive, film and music — on the South Lawn of the White House.
The event will kick off with a conversation at the Newseum with artist James Turrell, who has been working on “Roden Crater,” a large-scale artwork created inside a volcanic cone in Arizona; and architect David Adjaye, known for such structure’s as London’s Rivington Place and the nation’s capital’s newest museum — the National Museum of African-American History and Culture.
The city of Los Angeles will also get a big nod at SXSL. An afternoon session will focus on a “case study of innovation” in Los Angeles with a panel featuring Yael Aflalo, founder and chief executive officer of sustainable sportswear company Reformation, as well as Krisztina “Z” Holly, an Massachusetts Institute of Technology-trained engineer and tech entrepreneur who hosts “The Art of Manufacturing” podcast and launched “Make It in LA” a nonprofit focused on “building community and content for the entrepreneurial ecosystem in manufacturing.”
Moderated by Jonathan Gold, the Pulitzer-prize winning restaurant critic for the Los Angeles Times, the panel will explore the growing presence of new tech and media firms, as well as progress “driven by leaders in nonprofits, government and social innovation working together to brighten the future for the City of Angels,” the White House said.
Brian Mullins, founder and ceo of DAQRI, a leading company in the augmented reality, human machine interface and computer vision field. Daqri will showcase its products and technologies, including the Daqri Smart Helmet, a “next-generation phase of modulator displays and computer vision products.”
Other panels will focus on the development of sustainable and accessible food programs, activists and leaders who have “transformed hashtags into movements” and the work of entrepreneurs who have created new technologies to address key challenges in society.
Interactive exhibits and booths will feature everything from the future of cancer care to Chuck Close’s large-scale Polaroid portraits and artist David Garibaldi’s “painting performance,” in which he creates life-size portraits in six minutes.