By  on October 5, 2018

MEXICO CITY — The fledgling United States-Mexico-Canada Agreement sets tough intellectual property rights provisions, shielding American labels from copycat firms in Mexico, which have been illegally replicating their trademarks for years, a top California executive told WWD.

“In Mexico, Forever 21 is Forever 22, while Karen Kane is Karen Kein with the same exact logo and customer target,” said Ilse Metchek, president of the California Fashion Association. “You even have Liz Minelli [evoking Liza Minnelli] and I don’t even think she has been to Mexico.”

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