By  on December 15, 2017

MILAN — The Italian government is helping to uncover “Italian Hidden Gems.”

In a first such partnership, ICE, the country’s trade agency, has inked a yearlong agreement with Yoox to help develop the online business of 100 small- and medium-sized Italian brands in the U.S. and China, with a focus on fashion, accessories, art and design. A dedicated platform, called “Italian Hidden Gems,” will be launched in mid-2018 on the e-tailer, under the Yoox Net-a-porter Group.

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