The luxury brand is known for selling fashion parkas with price tags of $900 on up.
Unions claim the decision to move 170 employees to Milan is a strategy of “lay offs masked by a proposal of a mass transfer.”
The consumer goods veteran will join the group’s executive committee.
In June, she will succeed Patrizio di Marco, who remains a coinvestor in the Italian brand.
The role has been vacant since Cristina Mollis left the retailer last year.
Safety protocols, coronavirus tests, leveraging medical and psychological assistance are only some of the steps being taken to stay open.
Meanwhile, stores in North America remain closed and the majority of associates have been furloughed.
The decision means 170 employees would need to move to Milan and unions view this as “an impoverishment of the Tuscan territory.”