Aaron Hoey has been named president of sustainable eco-fashion company Amour Vert.

Hoey’s merchandising background includes stints at Gap and Anthropologie. He spent 14 years at Gap, where he was managing director over the brands’s Product (Red) campaign, as well as divisional merchandise manager of Gap men’s division. He later joined Anthropologie as chief merchandising officer.

Hoey said it was the right time to become part of a “new retail business that is both connecting emotionally with its customers as well as taking a leadership position in the fashion industry with regard to real sustainability. I look forward to leveraging my 23 years of experience to provide leadership and vision that will drive results.”

Amour Vert was cofounded in 2011 by Christoph Frehsee, who is chief executive officer, and his wife Linda Balti, who is creative director. Balti is also a CFDA member. It focuses on ethical manufacturing supply chain and sustainable supply chain practices.

The brand’s dresses and tops are made in California, and the brands in sold in boutiques nationwide, as well as national retailers such as Nordstrom. In 2014, the company opened its first store in Hayes Valley, San Francisco. This June, it will open its second store at Stanford Shopping Center in Palo Alto. It plans to add more stores this year and is currently looking for sites in Southern California, Texas, Washington, New York and Oregon. The company has completed a $9 million Series B round from Catamount Ventures, Emil Capital Partners and Beehive Holdings. It is slated to begin fundraising for a Series C round later this year to help it grow its retail footprint.