JA Apparel has reached within its ranks for its new creative director, naming Bernardo Rojo to the post, effective immediately.

The 15-year men’s wear veteran had previously overseen design and development for Joseph Abboud’s tailored and dress furnishings businesses, where he is credited with boosting the lines’ sophistication. In his new role, he will oversee the design team and will ensure consistency across the brand’s in-house and licensed categories.

Prior to joining JA, Rojo worked for Phillips-Van Heusen where he led design for Michael Kors and Izod dress furnishings, and also led stints at Perry Ellis and Dunhill. He succeeds the brand’s previous vice president and creative director, John Fowler, who left the company in June 2008.

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