PARIS — Adidas has appointed Zion Armstrong president of Adidas North America, effective July 1. He succeeds company veteran Mark King alongside whom he has worked as general manager of the subsidiary since 2015. King, whose career at Adidas stretches back to the early Eighties, has chosen to step down from his post and will take up an advisory role.
Under the pair’s watch, Adidas became the fastest-growing sports brand in North America, the company said, regaining the number two position there in 2017 and doubling its market share on the back of a 35 percent spike in sales.
“This is a well-prepared, seamless transition. We are very excited to promote Zion Armstrong to one of the most important roles in our company. He has been instrumental to our success over the last three years, co-leading Adidas North America together with Mark King,” said Roland Auschel, member of the executive board of Adidas AG and head of global sales. Armstrong in his new role will report to Auschel.
Before coming to America the New Zealander held key positions in numerous territories for the brand. He started out as product manager for footwear at Adidas New Zealand in 1998 before moving to the Adidas headquarters in Germany in 2002. From 2005 to 2014 he held various leadership roles in the Asia-Pacific region, including managing director Adidas South Korea. An avid athlete and sports fan, Armstrong has competed in the IAAF World Junior Championships and the Commonwealth Games and is a former New Zealand record holder for the 400-meter hurdles.
For his part, King started his career as a sales representative at TaylorMade in the early Eighties. From 2003 to 2014, he was chief executive officer of TaylorMade-adidas Golf, building the brand into the leading and most profitable golf company in the world, according to the statement. In 2014, King relocated to Portland, Ore., to serve as president of Adidas North America and work closely with Armstrong at the helm of the subsidiary.