PARIS — Adidas Group, the world’s second-largest sporting goods maker after Nike Inc., has appointed Jérome Lévèque sales director for Adidas Group France.

Lévèque succeeds Frédéric Serrant, who was named sales director for Adidas Group for the Indian market. Lévêque will report to André Maestrini, managing director of Adidas Group France.


Since joining Adidas in 1996, Lévêque has held various positions at the firm, most recently as sales force manager for the Adidas and Reebok brands. Reebok is a unit of Adidas Group.


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