To create her best-selling makeup primer, Spackle, Laura Geller had to go against principle.
With a background in film and theater makeup, she was taught never to use products with moisturizer on the skin if she wanted the makeup to last.
But while working on one of her famous clients, Deborah Norville of “Inside Edition,” inspiration struck. “Deborah said to me, ‘I hope you have more than makeup in your makeup kit, I need some spackle.’”
At that moment, Geller had an epiphany.
“I thought, what a great name for something that you could use under your makeup because it prepares and smooths the canvas,” says Geller. “Just like how you would paint a wall.”
That same day, the makeup artist happened to be working with a lab sample of a hydrating cream. She loved how slick it made the skin appear, while helping the makeup last longer. From there, Geller decided to go into development to create a formula that would work with myriad textures of makeup, feel lightweight and improve the skin.
The formula includes dimethicone to bind moisture to the skin and antioxidants like chamomile, aloe vera and white tea extract to protect and soothe.
Spackle was an immediate success when it launched in 2004. Today, Geller’s Spackle franchise consists of six different face primers that have sold more than 1.3 million units. “I’m proud of it,” says Geller. “Most importantly, I’ve helped women feel good about how they look and how their makeup wears.”
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia