WWD has learned that Alessandra Rossi has been named president, Off-Season. She will replace Luca Martines, whose new remit is to expand the YNAP business in Asia-Pacific.
Rossi will also join the group executive team and report to Federico Marchetti, chief executive officer of YNAP. She will be based in London.
Rossi is a former managing director of Yoox, and has also held roles such as operations manager, head of buying and commercial director at the company. She has also worked at brands including Bulgari.
She left Yoox in 2015 and moved to London for family reasons. In her latest role she will be responsible both for Yoox and The Outnet, which make up the off-season platform.
YNAP said her remit is to drive the division’s growth by increasing the high-value customer base, fueling international expansion, and growing the depth and quality of the product offering, which includes private label collections from Yoox and The Outnet.
“YNAP’s investment places the Off-Season business in a unique position to drive forward the experience for both our customers and brand partners on an even larger global scale,” she said. “I look forward to driving our growth by increasing our focus on product, marketing and service and bringing this unique ecosystem to even more customers around the world.”
The group has said it plans to launch a Yoox private-label business in the fourth quarter, and sell shoes and accessories from Iris and Ink, The Outnet’s private-label line, on the Yoox site.
YNAP is also leveraging the Yoox platform to build The Outnet’s international business, and plans to sell in five new currencies this year. It is also expanding its logistical facilities in Bologna, Italy to accommodate The Outnet’s growing business.
YNAP’s Off-Season business grew by 19.5 percent at constant currency in 2016, while APAC grew by 36 percent in Q4, and by 27.1 percent in the whole of 2016. The company said it saw “positive momentum, mainly driven by China, Hong Kong and Japan” in Q4.
Marchetti said he is proud of YNAP’s ability “to build a diverse and global workforce that empowers women leaders,” and said that Rossi’s “deep knowledge of the fashion industry and the inner workings of e-commerce, as well as her excellent management skills and entrepreneurial mind-set, make her the perfect candidate for this crucial job.”
Martines will focus his energies on accelerating the group’s expansion in APAC, a core growth market, and sit on the boards of YNAP’s Japanese and Hong Kong subsidiaries. He previously spent three years as regional director Asia-Pacific for Yoox.
This isn’t the first time that YNAP has promoted from within: Last year, Filippo Vezzali, another longtime employee, was promoted from his position as web creative director of online flagship stores to creative director of Yoox. He reports to Miguel Ares, executive vice president marketing Yoox.
The creative director role had recently been re-established after a long hiatus “to reflect higher ambitions for a consistent image across all touch points,” the company said.
Vezzali first joined Yoox in 2009 as senior digital art director, later taking on a similar role at Prada where he worked for five years. He rejoined YNAP last year.