AllSaints Rockefeller Center

LONDON — It’s all change at AllSaints, with former chief executive officer William Kim drumming up digital business for Lion Capital, the British retailer’s parent company.

Kim had served as ceo of AllSaints since 2012, but stepped down last month, a Lion spokesperson confirmed. He has been replaced by Peter Wood, the company’s chief operating officer.

Since the start of September, Kim has been in charge of digital investments for Lion. According to his LinkedIn page, he’s looking for “future-proof” business models. It is understood that the position is a newly created one and that Lion is on the hunt for digitally native businesses.

Lion declined to comment and Kim could not be reached for comment at press time.

Kim was formerly senior vice president of retail and digital commerce at Burberry, and had also held senior positions at Gucci Group and Abercrombie & Fitch Co. before his seven-year tenure at Burberry.

Lion Capital and Goode Partners purchased AllSaints in 2011, installing Kim the following year.

Before the purchase, the chain had run into trouble due to a rapid-fire retail rollout and the collapse of its Icelandic investors following the 2008 financial crisis. According to industry sources, AllSaints was valued at about 105 million pounds at the time of the sale.

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