LONDON — The British retailer AllSaints has named William Kim chief executive officer.


Kim, formerly senior vice-president of retail and digital commerce at Burberry, will take up his post on Oct. 15. He succeeds Stephen Craig, who left the post in September 2011. Craig was succeeded temporarily by the company’s chief financial officer Peter Wood, who will return to his original role.

“William is the ideal choice of ceo for AllSaints,” said Lyndon Lea, partner at Lion Capital, the controlling investor in AllSaints. “His experience of working at leading global fashion brands in the core retail markets of Asia, the Americas  and Europe, coupled with his expertise in the digital space, will be invaluable as AllSaints enters the next phase of its evolution.

“We are confident that his unique set of skills and dynamic, innovative outlook will help to unlock the full potential of the AllSaints brand.”

Kim has more than 14 years experience in the fashion industry, having worked in senior positions at Gucci Group and Abercrombie & Fitch Co., in addition to his seven-year tenure at Burberry.

Kim said his aim was to “expand the company’s global footprint, as well as its digital presence, and ultimately take the AllSaints brand to the next level.”