There’s a new Lancôme ambassadress in town: French actress Alma Jodorowsky.
Jodorowsky, who will celebrate her 23rd birthday on Sept. 26, is perhaps best known for her roles in 2013’s “Blue Is the Warmest Color,” 2011’s “Eyes Find Eyes” and the upcoming “Kids in Love.” She also founded, with David Baudart, the music group Burning Peacocks and has occasionally modeled.
Her first campaign for Lancôme was shot by Mert Alas and Marcus Piggott. In it, Jodorowsky wears Lancôme’s limited-edition Happy Holidays color cosmetics collection. It will break in fashion, beauty and lifestyle magazines for the holidays.
“It is very surprising and very touching to become one of the faces of a house like Lancôme, which, for me, is a part of French culture in itself,” said Jodorowsky. “It is all the more moving when I think of all those women who have embodied it before me and embody it today….I see it as a huge pleasure as well as a responsibility to play a part in writing new pages in a story that, for a long time now, has touched millions of women around the world.”
“Alma Jodorowsky represents the young Parisian woman in all her beauty, freshness and modernity,” added Françoise Lehmann, general manager of Lancôme International. “She has an intrinsic, natural attitude that is totally devoid of arrogance, a calm strength that most likely comes from a way of approaching life confidently and with great curiosity.”