American Apparel’s board just received a strong shot to the arm from a string of fashion industry veterans, led by former Liz Claiborne Inc. chairman and chief executive officer Paul R. Charron.

The Los Angeles firm’s wholesale president Brad Gebhard said in a letter, obtained by WWD and sent to the company’s wholesale customers, that the firm’s seven-member board has three additions and they come with strong industry experience that could add muscle to American Apparel’s turnaround bid.

Charron has been named chairman of the American Apparel board. The other two appointments include Scoop and Zac Posen ceo Susan Davidson and St. John Knits ceo Bruce Fetter.

“I am certain their considerable expertise will position the company — and its partners like you — for success,” Gebhard said in his letter. “Recently, our new chairman emphasized to me how optimistic he is for our bright future, bringing even higher-quality basics and first-rate service to our wholesale and retail customers.”

The board also consists of American Apparel ceo Paula Schneider. The remaining seats are filled with appointments made by the company’s bondholders.

A spokeswoman for American Apparel declined comment on the appointments.

American Apparel emerged from Chapter 11 bankruptcy in February, following a rocky year that saw the firing of founder and former ceo Dov Charney in late 2014 and eroding business conditions. Charney spent much of last year trying to get back into the company with tactics that included a last-ditch effort late in the year to make his case before a bankruptcy judge to have American Apparel’s plan for reorganization rejected as he attempted to stitch together a buyout offer. The board ultimately rejected the offer.

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