By  on October 15, 2019

Ari Hoffman, chief executive officer of Scotch & Soda USA, has been named ceo of Ted Baker’s North American business, a newly created role. He’ll join the U.K.-based brand in December.

Hoffman has been with Scotch & Soda for the past four years. Before that, he was president and ceo of Benetton’s U.S. operations. He has also worked for Gant USA, Yves Saint Laurent, Christian Lacroix and Lacoste over the course of his 30-plus years in the apparel industry.

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